The Audio Everywhere product allows advertisers to use a 10-, 15-, or 30-second audio spot and is accompanied by a visual ad presence. These Pandora music ads help users reach beyond the platform, expanding ad reach to connected car and smart speakers. These music ads allow advertisers to connect with their intended audience for 10-, 15-, or 30-second gaps between songs and are supplemented with a visual presence. With Pandora audio ads, the same premise applies, with the ad playing during selected periods of time. Think of the ads you hear on the radio those interruptions that occur between songs. These ad experiences focus primarily on audio components.
Providing advertisers with all ad space between songs, these stations let you target specific demographics associated with stations.
Branded Stationsīy allowing brands to build 80-100 song playlists, advertisers can craft playlists that encapsulate the theme of a campaign. These programs allow advertisers to align with particular artists that are relevant to their demographic. These stations give advertisers half of the ad breaks that occur on chosen stations that target certain demographics. In short, content ads are all about bringing content to listeners through different immersive modes. This ad experience allows advertisers to share content with listeners in unique ways, including the option to build branded playlists and own all of the ad space on a particular station. Pandora advertisers can choose among three types of ads, all of which include several subsets.
Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality.
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With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform.
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